The Types of Information We Collect
Information Collected About You
You may provide us with certain information in connection with a transaction or in your interactions with our websites and at our BOWCAR RENTALS branded locations. When you are asked to provide personal information, you may decline. If you choose not to provide the information, you may not be able to use some products or services. The personal information that we may collect includes:
With your consent we may access location-based information from your mobile device or based on your IP address. We may also use your mobile device location information to provide you with notifications with your consent. We do not use this information to specifically locate you for any reason other than to provide you the service. If you have allowed us to utilise your location information in the past and wish to revoke the permissions, please turn off location services at the device level.
Information Collected and Stored Automatically
By visiting our websites, certain information may be automatically provided to us by your computer. For each visitor to our websites, our webservers automatically recognise the visitor’s domain name or IP address. An IP address is a number assigned to your computer when you connect to the Internet. As part of the protocol of the Internet, web servers can identify your computer by its IP address. In addition, we may collect your browser type and operating system as well as your Internet service provider (ISP), referring and exit pages, date and time stamp and/or click stream data. We collect similar information when visiting our websites with your mobile device, including mobile device brand, model, mobile operation system and carrier. Except as otherwise explained in this policy, we may combine the non-personal information that we collect from you (as described above and as described below, under ‘Cookies & Pixel Tracking’) with your personal information in order to tailor our websites and enhance your online experience by saving your preferences and/or to help identify site features, advertisements and offers that may be of interest to you.
Cookies & Pixel Tracking
How We Use This Information
We use the information that we collect for the following purposes:
Except where prohibited by law, we retain information that we collect for commercially reasonable periods of time or in accordance with specific policies. Information collected for a specified purpose will only be used for that purpose and, after a reasonable period of time, will no longer be actively stored when that purpose has been fulfilled. Inactive data may, however, continue to be used for statistical, marketing, archiving and other analytical purposes.
How Your Information May Be Shared
We may disclose the information that we collect from and about you to our subsidiaries for the purpose of providing the transactions you have requested and for marketing purposes. In addition to those stated within this Policy, information may be disclosed to, accessed by or used by BOWCAR RENTALS, our affiliates, emergency service providers, others who may assist in responding to an accident, or those with whom we have a legal or contractual obligation to provide such data. Our affiliates and our subsidiary employees in our IT, marketing, operations and customer service divisions may use your information, as described in this Policy.
We also may disclose your information to other third parties: (1) when required by law or in response to legal process; (2) without legal process in response to a request from law enforcement relating to a criminal investigation; (3) to protect our rights, privacy, safety or property, or of the public; (4) for administrative, technical support or other business purposes to facilitate our transactions with you (i.e. for your insurance replacement, through one of our partners), analyse our data, conduct mobile analytics services or to maintain and improve our services (subject to confidentiality agreements as appropriate); (5) to permit us to pursue available remedies or limit damage that we may sustain; (6) to enforce the terms of any rental or tour agreement or our websites’ terms and conditions; (7) to process your transaction with our subsidiaries or affiliates located in the country in which you place your reservation; (9) if the rights of another individual might be violated and (10) otherwise with your consent.
Personal information may also be subject to transfer to another company in the event of a transfer, change of ownership, reorganisation or assignment of all or part of BOWCAR RENTALS, our subsidiaries/affiliated companies or our assets. This will occur provided that the parties have entered into an agreement under which the collection, use and disclosure of the information is limited to those purposes of the business transaction, including a determination whether to proceed with the business transaction. You will be notified via email or a prominent notice on our websites of any such change in ownership or control of your personal information.
We may disclose your personal information to third-party service providers (such as a payment processor to bill you for goods or services, an email provider to send email communications to you on our behalf, or the provider of our live chat feature in order to offer you customer service). These service providers may be in a country different from your country of residence, such as the United States or a European Union member country. These service providers are contractually required to maintain the confidentiality and security of your information. However, your information may be accessible to US or EU authorities in accordance with applicable laws.
We may also share aggregated or de-identified information about our customers with our advertising and marketing partners, and third-party media properties, including social media sites to allow them to send targeted advertising messages on our behalf. With your prior notice and consent, we may share your name and email address with our co-branded partners and affiliates in order to provide the services you have requested and for marketing purposes. If you wish to stop receiving promotional communications from these third parties, please contact the third party.
We may post customer testimonials/comments/reviews on our websites which may contain personally identifiable information. We will obtain your consent via email prior to posting the testimonial.
Data Security and Integrity
The security of the information that you provide is very important to us and we try to provide secure transmission of your information. For certain transactions on certain of our websites, we may use Secured Sockets Layer (SSL) technology to secure the transfer of information. Unfortunately, no data transmission over the Internet can be guaranteed to be secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information transmitted over the Internet. Once we receive your information, we take steps that we believe are reasonably appropriate to protect its security, both internally and from outsiders, from loss, misuse, unauthorised access, disclosure, alteration and destruction, and to ensure the integrity of the data we collect. We use a combination of technological, physical, administrative and policy methods as well as organisational controls and non-disclosure or confidentiality agreements that we deem appropriate to protect this data.
Global Data Transfers and Processing
We will use your information in the country in which your service and transaction occurs. Please be aware that, unless prohibited by law, your use or continued use of our websites and mobile applications signifies your express consent that information may be transferred to or stored on servers and processed outside the country of your residence, including any of the countries where we do business.
Changes in Terms
Contacting BOWCAR RENTALS
The accuracy and completeness of the information that we collect is very important to us and we make efforts to ensure that the information we have is accurate and up-to-date. In addition to the options provided to you in this Policy, if you wish to opt-out of direct marketing or review, amend, correct, update or delete any personally identifiable information that we have collected about you or limit how we use it, contact us at the information provided below. In addition to rights to review, amend, correct, update and delete personal data, you may also have rights to object to some processing of personal data. Please also contact us if you have any questions about privacy on our websites. You may contact us via email at email@example.com and we will attend to your request and make any necessary revisions.
We reserve the right not to allow access to your information if we believe in good faith that such disclosure is prohibited by law or if the rights of another individual might be violated